mattermorphosis

dimmanousakis:

An app for a museum exhibition? If it’s the Maurizio Catellan’s exhibition, then of course you need an app. 

Once you enter the Guggenheim, the first impression is overwhelming. A horse, the pope, an advertising billboard, an olive tree and tens of other works are looming on top of your head hung by ropes from the famous Guggenheim rotunda likes pieces of laundry. Exactly, like pieces of laundry, like the artist Maurizio Cattelan wanted to present his retrospective. Not in the traditional chronological way but as random pieces amassed altogether to provide for an unexpected viewing. Getting all the pieces together and hanging wasn’t an easy task. Many things had to be considered. Placement, weight, additive features in order for the works of art to make sense in the larger context and durability of the structure. It was an effort that took months to be put together and three weeks for it to be placed on the rotunda. 

The app seeks and succeeds to cover all these issues with this exhibition. It gives you the possibility to look at the works of art with detail and with the actual placement of the work. In addition, it offers a peek on the process of the whole installation, which is a work of art by itself. Finally, it works as a digital guide for the exhibition that you can keep as a memorabilia.